Pandora: what a brand, history, what it is famous for

Who has not dreamed that his collection always had only unique jewelry that suits his style. But ordering custom jewelry is incredibly expensive. Finding a company that provides such a service is difficult. However, a brand like Pandora has been on the market for a long time. They have managed to create a unique product that combines uniqueness, elegance and the ability to create something unique for yourself with the help of charms.

History of Pandora

The Pandora brand began in 1982. That's when a young but talented jeweler named Per Evoldsen, with the support of his wife, decides to open his own business. He opens a small store in the center of Copenhagen, where he begins to sell quite unusual jewelry handmade. To create unique products the couple used:

• precious metals;
• various precious stones;
• enamel;
• Wood (valuable species, of course).

The original idea came to the hearts of the Danes. The creative backbone of the city was a regular at the shop, because here they could draw inspiration and find interesting ideas for their own art.

Evoldsen often traveled with his wife to Thailand, from where he brought a variety of jewelry, the likes of which he had never seen in Denmark. It was here that the couple also met Luna Francesana, who inspired them to create new pieces of jewelry. Soon Francesana becomes a designer for Pandora and in Thailand the already grown brand opens its own production.

Where did the name Pandora come from?

But where did the bright and unusual name Pandora come from? Many people associate it with the mysterious box Pandora, which contains «all the worst misfortunes. But that's not the meaning Evoldsen drew his inspiration from. He chose to borrow the ancient Greek name Pandora, which can be translated as «endowed with all good things.«

The emergence of charms

Of course, Pandora has been making fine jewelry since its inception. But it was the iconic charms that brought them popularity around the world, on the glory of which the brand stands to this day.

What is a charm? It is a kind of pendant made of precious metals, wood, enamel or precious stones and has a unique shape (everything depends on the theme). Such a pendant is attached to the base bracelet, which can also be made of different materials. On one bracelet, each customer can attach several charms of his choice, creating a unique piece of jewelry that suits him, his worldview.

The first model of this bracelet with charms appeared in 2000 and literally blew up not only the market in Europe but also in the U.S. and Australia. It is thanks to this design approach Pandora today is one of the most loved jewelry brands among creative people. Here you can see the prices for Pandora bracelets.

Advantages of Pandora

Uniqueness and exclusivity - it is certainly good, but one originality does not last long. And Pandora is still loved by millions of customers around the world. What is the secret?

The advantages of the brand:

• The high quality of the products produced, and the basics;
• charms are handmade from high-quality materials;
• finished jewelry is protected from any damage and wear by a special coating;
• Pandora gives an opportunity to create a unique jewelry piece on your own, thereby emphasizing the individuality of each client. The warmest and most important memories are captured in one bracelet. You can even create a literal «portrait of a personality» by choosing charms that characterize the customer;
• The ability to constantly try something new without giving up the old. You can simply buy a new charm without having to change the entire base in the name of the coveted pendant.