Pandora: what is the brand, what are the features, what is famous?

Pandora is a jewelry house founded in Denmark in 1982 by the spouses Penny and Winnie Enewoldsen. At first, the small family store sold jewelry imported from Thailand. The business then evolved into the Pandora brand, creating hand-finished jewelry. In 1987, designer Lone Frandsen was hired. He developed a collection of unique jewelry made of precious metals and stones, expensive woods and leather. The company is especially famous for its unique jewelry, which appeared on sale in 2000 and became popular in about 100 countries around the world.

The famous Pandora Charm bracelet

Jewelry constructor, which every fashionista can assemble under the mood or a special event. It is an unusual solution that has brought this bracelet popularity. The basis of the jewelry is a silver or gold chain, leather or fabric strap. On the basis of stringing beads, beads-charms, special pendants Pandora and decorative stoppers, which restrict the movement of moving parts. The clasp is a proprietary development of the company. It looks like one of the charms. The decorative elements are handmade in different forms on many themes:

• Beads with inscriptions, symbols, drawings on the theme of love, friendship, coffee, chocolate, cats, dogs, etc.;
• Charms-pendants in the form of Christmas trees, hearts, animal figures, keys, etc.;
• Elements of semiprecious stones, murano glass;
• Chains of various types of weaving.

Pandora charms are so popular that there are groups in social networks, where fans of these bracelets are posting photos of collections of their charms, exchange individual items or sell them. This is how you can find exclusive pendants that were produced in small batches in the past. The cost of especially unique charms can go up to $1500.

Features of Pandora

Not only Pandora bracelets are popular. The jewelry house makes earrings, pendants, necklaces and rings. They are also made of handmade elements, using special technologies of metal processing and Murano glass from Italy. In the process of creation, each piece can go through 30 craftsmen. All jewelry by this brand is combined with Pandora bracelets.

Pandora's signature combination of complementary colors is black, white and pink. A gentle shade was added to make the jewelry more attractive for young girls. In the collections, you can find charms with colored patterns that include red, blue, green, beige. However, laconism is preserved, no excessive mottling is allowed.

Regarding the pricing policy, the marketers of the company have chosen a successful strategy. Jewelry is made of valuable materials, while at the same time quite affordable. To make products cheaper while maintaining high quality, Pandora uses artificially grown crystals of crystal, sapphire and ruby. Also, the goods are presented in the showcases in such a way as to give an impression of that limited number of copies, and you need to hurry to buy a Pandora bracelet or other jewelry.