HoReCa: what it is, specifics, features
- 26.02.2023
HoReCa is the branch of catering service in hotels, restaurants and cafes. Hence the name - the first letters from Hotel, Restaurant, Cafe are used. HoReCa also includes bars, pubs and other establishments that welcome guests to eat delicious food and offer a variety of drinks from coffee to alcohol. It can even be catering - catering an event on the client's premises.
What does HoReCa consist of?
In the direction of HoReCa include not only institutions themselves, managers, service personnel, but also suppliers of equipment, food and drinks. Specially for bars, cafes and other catering establishments supply:
- Furniture for the kitchen and lounge.
- Textiles - curtains, tablecloths, napkins and towels.
- Equipment for canteen and dining area: induction stoves, pouring and cooling devices, tableware etc.
- Accessories - figurines, candle holders pendants, etc. Among the decor, a special decoration on the tables are cutlery pockets for cutlery, designed in accordance with the theme and style of the hotel or cafe. Cutlery pockets are also decorated for the event ordered by customers in the restaurant - corporate parties, weddings or creative meetings.
- Food and alcohol products. Since most food is served ready-made and drinks are poured behind the bar, much is ordered in large packages for economy and convenience. Branded alcoholic and non-alcoholic products are also used and kept in the room in refrigerators in bottles.
Specifics of HoReCa
In HoReCa, everything is focused on the potential customers of a particular restaurant, hotel or other establishment. Customers come to the cafe not only for delicious food and drinks. They are looking for a pleasant experience, vivid emotions, a cheerful mood or a relaxing break.
A special atmosphere, original design and service are important for visitors. Corporate style is traced in the setting, the decor of tables and in the clothes for service personnel. This is necessary for harmony and advertising. The company logo, a combination of colors in the suits of waiters, in the room and on the menu evokes an emotional connection and is remembered. When it becomes a choice where to spend time next time, it is more likely that people will go where they already liked.
Features:
- The HoReCa service industry pays great attention to the harmonious design of everything that customers come into contact with from curtains to napkins on the tables. Promo aprons with the logo for baristas and waiters affect the impression of the institution and contribute to the overall mood. At the same time, such items of clothing should be comfortable and convenient for the staff.
- Equipment for HoReCa is chosen according to sales volumes and the number of visitors. Branded refrigerators are provided by suppliers of drinks or ice cream. They serve as both a display case and a place to store products.
- Furniture for HoReCa is durable and comfortable, and can be custom made in a unique design.
- Menus, bar or cocktail cards are decorated in the style of the institution or brand manufacturer. Their task is not just to inform customers about the prices of products, but also to cause a desire to choose everything and more. That is why they place photographs of products, complete with calls to action and statements with humor. This arouses curiosity and encourages customers to order.
To demonstrate the status of the restaurant or hotel in the hall place diplomas and credentials on the backing, metal. Such accessories for the halls are decorated in accordance with the style and brand, in the original or classic performance.